If you’re considering marketing options, you’re probably at least considering text message marketing.
You want to know how it works. You want to know how much it costs. And most importantly, you want to know why you should use text to win.
The good news about this last part is that it does. Text message marketing is proving to be very effective, so much so that more and more companies and businesses are adopting it across the board.
Let’s take a look at why. Start with the popularity of texting in all walks of life and the fact that everyone has a cell phone.
Not only that, but they also spend a lot of time with their phones. The best estimates of how much say that nearly 80 percent of all adults have their phones with them for over 20 hours a day.
And that time is spent texting. While many people spend their time smiling at memes and cat videos, most people use their phones to check, send, and receive text messages.
Now consider the quality of the communication. Texting is intimate. This intimacy occurs whether the text comes from a spouse or partner, a friend, or a business associate. If the text is positive, it’s a feel-good moment.
The flip side of that is that texts are rarely ignored. In a world where people can ignore virtually every kind of advertising message, text message advertising is almost a guaranteed read.
The numbers back this up. The average consumption for a text campaign disclose to 50 percent, and the open rates are just under 99 percent. Click rates are a little below 20 percent, and those are numbers that are hard to beat.
The immediacy of texting is another important factor in its effectiveness. Flash sales are one of the best forms of marketing there is, and part of the reason is that the connection is electric. Approximately 90 percent of all text messages are read within minutes of being received, and the over-read rate is nearly 100 percent across the board.
When people sign up for a campaign, they want to receive the texts associated with it. That differentiates text marketing from all other forms of marketing that are intrusive and unwanted.
Given all this, there’s no reason not to use text marketing. The firm you choose will be important, but the biggest thing is that the technique … Read the rest